Anderson Manning Associates wins NCDL outbound calling contract
Published on 31 October 2002, by howardlake
Northern Ireland-based direct marketing agency Anderson Manning Associates has been awarded the National Canine Defence League's (NCDL) Sponsor A Dog outbound calling contract.
The contract will cover a variety of campaigns including all lapsed reactivation, upgrades and a rolling programme of reminder calls to 'Sponsor a Dog' enquirers.
The calling will be integrated with NCDL's DRTV campaign and sponsors will be encouraged to donate through 'paperless direct debits'.
"This is a very significant contract win for us", said Fintan Bradley, Director of AMA Charity Services, "and one that firmly places AMA as a credible alternative to the more recognised but expensive telemarketing agencies."