Online donation service Justgiving is to continue as official online fundraising partner of the London Triathlon until at least 2006.
The three-year deal follows the success of the 2003 partnership which saw a net £66,530 raised through Justgiving's online fundraising pages, plus an extra £16,858 in Gift Aid reclaimed tax, making a gross total figure of £83,388.
Mecca Ibrahim, Justgiving's events manager, pointed out that the company already has a good track record with other sporting events. "We raised just under £200,000 for the Flora London Marathon 2002, and more than £1.4 million in 2003, so the prospects for growth in online fundraising for the Triathlon over the next few years are excellent."
Nick Rusling, marketing manager for The London Triathlon, said: "More than 50% of people who enter the race are competing in a triathlon for the first time, and as a result, many of them are looking to try and fundraise for a charitable cause. With the growth of the event over the past few years, many more people are fundraising and the charitable element of the event is fully embedded in the success and atmosphere of the weekend."