A Massachusetts-based search firm has launched Zoominfo, a search engine that lists and links information on people, their companies and other business relationships. As such it should prove another useful tool for prospect researchers, at least in the USA.
Zoominfo differs from other people-centred search engines like those of Yahoo! and Intellius in that its indexes are built automatically, not manually.
To date Zoominfo has indexed and linked 25 million individual summaries.
Net magazine's review of the site pointed out a few errors, such as listing President George W Bush as Prime Minister of Great Britain.
Gary Halliwell, president of Zoom Information, said: "People have been Googling themselves for years. We need a more focused environment for people searches. As the engine grows, more people will amend and add to it."
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