Major Donors booked published

"Major Donors : Finding Big Gifts in Your Database and Online" has been published by John Wiley & Sons Inc. It is designed to help nonprofit managers, staff, and volunteers develop Internet and database prospecting strategies as an integral part of their overall fundraising plans. It includes a chapter by UK Fundraising's Howard Lake.

The authors are encouraging fundraisers to buy a copy today, 10 April 2006, purely to try to get the book into the Amazon bestseller list. Indeed, they are offering an incentive to do so - a never-before published supplement that provides tips on "Researching Individual Prospects Online."