Institute of Fundraising to hold one-day legacy conference

The Institute of Fundraising is hosting a one-day conference on legacy fundraising on 7 December 2006 in London.

The one-day event will look at breathing new life into legacy marketing. It will cover the relationship between legacy administration and marketing, covering enquirers into legacy pledgers, understanding your target audience and knowing how to communicate with them, and legacy forecasting.

Speakers presenting include Age Concern England, St Gemma's Hospice, Sue Ryder Care, Freestyle Marketing Ltd, and the Institute of Legacy Management.

The event at the Royal Geographical Society in London SW7 costs £165 to attend for individual members of the Institute or £215 for non-members who work for a charity.

UK Fundraising is a media partner for the Institute of Fundraising's one-day conference series.