Grooms-Shaftesbury relaunches as Livability

Grooms-Shaftesbury, the charity formed from the merger of John Grooms and the Shaftesbury Society last year, has relaunched as Livability. Partner organisation John Grooms Housing Association will also change to Livability Housing.

The changes come after a year of extensive reserach, planning and consultation with supporters, staff and service users. Spencer du Bois has worked with the charity to create a new visual identity and brand name and additional work to develop the brand launch strategy and response activity has been developed by Tangible Response.

The new brand emphasises Livability's work in providing high quality services in care and education and as a leading provider of wheelchair accessible housing.

This month also sees the launch of a major campaign featuring tube advertising, press, inserts and online marketing as well as DRTV and guerrilla marketing activities