World Vision campaign to attract London sponsors

World Vision has run a two-week regional campaign to attract 2,000 new child sponsors and raise awareness of its overseas work in London.

The 'Sponsor a Child' campaign, put together by Zed Media, was fronted by Archbishop Desmond Tutu and encouraged Londoners to become regular sponsors helping children in developing countries.

An integrated media approach saw three diferent outdoor advertising excecutions with cross-track projection on London Underground at Euston station, tube car panels on all London tube lines and six-sheet posters at shopping malls including Brent Cross.

Additionally the campaign has run on ITV, C4 and Five, in regional papers, online and on radio.

www.worldvision.org.uk