The Zoological Society of London (ZSL), which runs London and Whipsnade Zoos, has selected Blackbaud products The Patron Edge®, The Patron Edge® Online and Blackbaud® NetCommunity™ to help improve its supporter relations and business processes.
The Patron Edge and Patron Edge Online will allow ZSL to manage its own online ticket sales, with no per-ticket or transaction fee, and to streamline its in-house processes. With Blackbaud NetCommunity, ZSL will adopt an online strategy to improve communications with supporters.
Christopher Goodhart, European managing director at Blackbaud's Arts and Cultural Division, said: "This leading organisation needed an integrated solution that could enhance its online capabilities and handle a variety of complex processes, including fundraising, ticketing, and Gift Aid implementation. Zoological Society of London can now streamline its workflow by using one integrated solution and can take a constituent-focused approach to help build long-term relationships with its visitors and donors."
Blackbaud works with over 1,500 arts and cultural