Submitted by howardlake on 17 July, 2009 - 11:43.
DIY brand Solvite has donated £14,905.16 to the World Land Trust. The money was raised through an on-pack promotion: the company donated 1p for every pack of Solvite wallpaper paste sold and a further £1 for every consumer who entered the company's competition to win an eco-friendly Smart Car.
The funds contributed by Solvite will be used to purchase 200 acres of threatened habitat.
Jemma Barton, product manager for Solvite at Henkel, commented: "This was an extremely popular promotion with our customers and we are very pleased that we were able to raise such a large sum of money for the World Land Trust".
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