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JJB Sports sells Nike laces to raise funds for product (RED)

Published on 25 January 2010, by howardlake
in
Nike Red. Lace Up. Save Lives.

JJB Sports has teamed up with Nike to raise funds for project (RED)'s work to counter HIV/AIDS in Africa.

The Nike RED laces can be ordered from JJB Sports today for £3.99. The admin, production and sale costs are £2 per lace and the remaining £1.99 from each sale will be donated to the organisation. Neither Nike nor JJB will be making a profit on these laces.

The Nike and RED partnership invites people to 'Lace Up. Save Lives.' All profits will be donated to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which fund AIDS programmes that provide medicine for those living with HIV.

Lace Up 2 Save Lives

www.jjbsports.com/nike-red-laces-lace-up-save-lives/football/shop/fcp-pr...

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