SOFII, the Showcase of Fundraising Innovation and Inspiration, has secured its first three-year sponsorship partnership. Optimus SA, a full service online and offline fundraising and marketing company in France, is the first premier 'business partner' to support the site, which now offers over 300 editorials and 750 exhibits of fundraising campaigns.
Frederic Fournier, CEO of Optimus, said: "SOFII is transforming the way fundraisers around the world learn and share with each other. Innovation and inspiration are at the heart of the fundraising and communication approaches from Optimus. Hence this was obvious for Optimus to support such an initiative. We believe that SOFII is a very important part of the future of fundraising.
"Optimus wanted to be the first agency to make a multi-year commitment as an early step toward sustainable funding. We believe in the future of SOFII and are proud to be a part of it."
Ken Burnett, Managing Trustee at The SOFII Foundation, thanked Optimus for their support, saying: "By sponsoring SOFII they are helping to provide fundraisers with easy access to innovative ideas so they can make a real difference for the causes they serve".