Greetings cards publisher Hallmark Cards has announced that it will be running its 'Cards For A Cure™' campaign in aid of Breast Cancer Campaign for the fifth consecutive year, which will bring its total donations to £1.25 million.
The campaign, which runs around Mother's Day 2011, will see Hallmark Cards contribute £250,000 to Breast Cancer Campaign and Action Breast Cancer, a programme of the Irish Society. The money is contributed annually irrespective of card and gift sales and is used to fund breast cancer research projects at centres across the UK and Ireland.
Christina Partakides, Breast Cancer Campaign’s Corporate Partnerships Manager said: "Hallmark’s staggering £1.25 million donation and continued support has made a major difference to breast cancer research projects throughout the UK and Ireland".
www.hallmark.co.uk
