Halifax's interactive online Christmas choir campaign on Facebook at the end of 2011 raised £25,000 for Save the Children. The sum has been quadrupled to £100,000 by the bank.
The campaign involved Halifax inviting Facebook users to sing and record their own version of ‘We Wish You a Merry Christmas'. Participants could then combine their recording with those of other contributors, including pop-opera stars and Save the Children supporters Il Divo, creating hundreds of different online Christmas choirs.
Halifax pledged to donate £3 for each choir recording and £2 for selecting a ‘Click We’ll Donate’ button.
The campaign generated nearly 140,000 views, raising close to £25,000 for Save the Children. Save the Children is Halifax’s Charity of the Year for 2011, hence the quadrupling of the sum as a donation. The partnership has so far raised over £1.4 million.