Samsung is encouraging people to take part in its Hope Relay to celebrate the Olympic Games in London this year, and to leave a lasting legacy by raising funds for three charities.
Anyone can take part by downloading a mobile app and taking part. Samsung will donate £1 for every mile completed. The money will be donated to Kids Company, London 2012's international sports legacy programme International Inspiration, and an IOC designated charity. It will donate up to up to £667,000 or $1 million.
Chef Jamie Oliver and Olympic champion track Cyclist Victoria Pendleton launched the Samsung Hope Relay in London, and completed a mile along a specially laid track in front of London's City Hall on the banks of the Thames. The campaign is also supported by supported by David Beckham, Phillips Idowu and Zara Phillips.
After the UK launch, the campaign will be expanded to approximately 20 countries around the world.
Participants can use the app to share details of their runs, to create a team of runners, and to have their face appear on the side of the Samsung bus that will accompany the Olympic Torch Relay.