Staff and customers of Rowlands Pharmacy have raised £257,802 for the NSPCC since the partnership began in 2006.
Last year the 509 branches around the UK raised more than £34,000 for the children's charity and set the target of £40,000 for 2012/13 to bring the total to £250,000. This figure was achieved at the company's annual charity ball last month, which raised more than £21,000 on the night.
All 5,000 head office and branch staff from Rowlands took part in the ‘Go Green Day’ in April 2012 which raised over £15,000 for the NSPCC and six staff runners took part in the Virgin London Marathon to raise over £12,000.
Rowan Gill, Corporate Fundraising Manager at the NSPCC said: "Rowlands set themselves the challenge of breaking £250,000 total this year and have reached this figure in just three months of fundraising! This is the biggest amount Rowlands has raised for us in less than a year and who knows where the total will be by March 2013."