American fundraising and direct mail expert Mal Warwick has written "Testing, Testing 1,2,3: raise more money with direct mail tests, a guide to effective direct mail for fundraisers."
In the book Warwick shows fundraisers how to increase their direct mail results and raise more money by using the scientific process of testing.
A new independent organisation dedicated to finding practical, progressive solutions to the problems and challenges facing rural communities starts operating today.
Howard Lake, the publisher of UK Fundraising, is running his next one-day training course on using the Internet for fundraising on Friday 7 March in London.
There are still places available on the course, which offers Internet access to delegates throughout the day.
Twenty two radio stations across the UK owned by Radio Investments are calling on local businesses to take part in 'Bring a £1 to Work Day' to raise funds for Macmillan Cancer Relief on 19 June 2003.
The stations have a combined listenership of 3 million people. They include Minster FM, Silk FM, Central FM, Arrow FM and Spire FM.
A report from JP Margan Fleming Asset Management today reports that 57% of charities are finding it more difficult to raise funds than they did five years ago.
Half a million members of RSPB will receive a special appeal next week urging them to join its high profile protest against the proposal for an airport at Cliffe in Kent that threatens to destroy important coastal wetland habitats.
Direct marketing agency BRG Direct has helped East Anglia's Children's Hospices (EACH) mount a Christmas appeal at very short notice.
While it is sensible to plan direct marketing campaigns well in advance, some charities and agencies can still enjoy record results even if they do leave it rather late.
