Sylvanian Families recruited to raise funds for the Stroke Association
Howard Lake | 25 February 2010 | News
Sylvanian Families, the evergreen collectable toy brand for children, will be helping to raise funds and increase awareness of The Stroke Association’s 2010 Pin Badge Campaign, with new highly desirable & collectable Sylvanian Families Pin Badges.
The Stroke Association is the only charity that supports stroke survivors of all ages and their families across the UK. In a new fundraising initiative, the charity is to launch the new Sylvanian Families Pin Badges in 1700 branches of Barclays Bank. Over 70,000 of the £1 badges will be on sale from mid April.
The badges, produced by the Louis Kennedy, will have five designs of classic Sylvanian Families characters. Sylvanian Families have been a favourite with collectors of all ages for 23 years in the UK.
Laura Golland from the Stroke Association commented: “Charities often work with children’s characters for pin badge campaigns and we wanted to ensure that the theme chosen was right for us. Stroke affects people of all ages. Around ten children and babies have a stroke every week and many more are affected if a close family member has a stroke. For this reason, Sylvanian Families seemed a natural choice with its wholesome brand values that centre on family life, and on caring for and looking after one another. What’s more, there is a huge Sylvanian Families collector’s fan base that will be keen to collect the badges too. They are ideal treats for parents and grand parents to give to little ones, whilst raising money for a worthwhile cause. We hope that this will lead to greater awareness of stroke in children and will increase fundraising opportunities for the Association.”
First to receive a pin badge was Jessica aged 11, who as a stroke survivor is keen to raise awareness of childhood strokes. Jessica is a fan of Sylvanian Families and was delighted to be presented with the first badge from the Sylvanian Families collection at The Stroke Associations’ London office.
Lindsay Hardy, Marketing Director of Flair, UK distributors of Sylvanian Families, commented: “We are delighted to have been brought together with the charity by Louis Kennedy and that Sylvanian Families characters will be helping The Stroke Association with their pin badge campaign. The Stroke Association is such a worthy cause to be involved with, as this condition affects so many people in one way or another and is not just limited to the older generation. We hope that the new pin badges will appeal to many different people raising both awareness for the charity and valuable revenue to help it continue its fabulous work.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.