Concern 'grows' money

Concern has developed a database-driven Flash application website where you can watch your support 'grow' with each donation. The site has been developed with online agency ICAN.

Called The Giving Field, the site is a virtual reality field where you can choose a cyber seed, watch it being virtually planted and visit 24 hours a day to see how the field has been growing.

Whenever a pledge is received, The Giving Field grows accordingly. Eventually the whole field will be full of sprouting plants, with every plant representing a pledge to Concern.