Promoting Your Cause: a Guide for Fundraisers and Campaigners

Authors:

Bill Eager

ISBN Number:

1900360950

Price:

GBP 10.95

Full of ideas to raise the profile of your organisation, establish a positive reputation, increase awareness of your cause and communicate effectively with your target audience. It covers:

• defining your audience
• printed material
• Web sites
• video and audio
• using the media
• open days, road shows and exhibitions
• making a presentation
• merchandise
• creative packages
• tracking your progress and planning ahead