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The Complete Idiot's Guide to Marketing Basics
Submitted by admin on 10 December, 2007 - 18:28.
- ISBN Number:
- 0028614909
- Price:
- GBP 10.59
A step-by-step guide to the essentials of developing a successful marketing programme. The topics include creating an advertising campaign, setting prices, managing distribution channels, and developing product strategy.
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