Capital Campaigns

Authors:

CaritasData Ltd

ISBN Number:

1903991625

Price:

GBP 22.95

Whether you are running the capital campaign yourself or employing a consultant to help you design it, capital campaign planning is not a responsibility that can be easily delegated. If you are contemplating a capital appeal, you can increase your chances of success by understanding the principles of this book and adapting them to your own circumstances.

The author uses a campaign model first established when she ran two successful and highly visible campaigns at The New York Public Library - it is a structure that has since been widely imitated throughout the US and the UK.

This book is suitable for fundraisers, chief executives and other management staff, as well as trustees or management committees.