Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits

Authors:

Jeannette Woodward

ISBN Number:

0471717509

Price:

GBP 24.65

Cause-related marketing partners nonprofits with businesses to build on nonprofit organisations' valuable commodities - reputation, reach, and profile - while piggybacking on corporate strengths such as existing customer bases, product lines, and marketing programmes.

"Cause-Related Marketing for Nonprofits" will change the way nonprofit organisations view and undertake CRM programs. It will provide a wealth of hands-on, practical experience that will benefit any nonprofit organisation interested in this innovative form of generating revenue and building profile.