Branding for Nonprofits

Authors:

Jill Mordaunt, Rob Paton

ISBN Number:

1581154348

Price:

GBP 10.47

"Branding for Nonprofits" provides the processes, tools and thinking needed to brand or rebrand. DK Holland's inspiring and demystifying approach helps nonprofits approach the process with confidence and enthusiasm.

The book presents case studies that reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas and re-branded to create a distinctive clear identity that furthers their mission and helps stabilise their programmes.

This book features four-page interviews with six non-profit groups explaining the impact of re-branding. In a chronological order it shows nonprofits how to proceed at each stage of branding. Each chapter contains charts, photos or other visuals to support the text.

Aimed at managers of small and mid-size nonprofits, graphic designers, art directors, educators, this book addresses the indirect connection between branding and fundraising.

For-profit American businesses invest millions in branding; most successful nonprofits lack the resources and wherewithal to hire a brand expert even though they know they need to rebrand. Author brings over 30 years of experience in branding; her company, DK Holland, LLC works with an impressive list of non-profit organisations.

Michael Gilbert said of the book in Nonprofit Online News: "This book will help you use the "tyranny of the tangible" (as I call it) to focus everyone's attention on key questions about who your organisation is and what you stand for. I highly recommend it."