Nonprofit Essentials: Major Gifts

ISBN Number:

0471738379

Price:

GBP 20.99

Nonprofit Essentials: Major Gifts (AFP/Wiley Fund Development Series) is a concise and professional guide to major gifts in a format that is accessible, lively, easy-to-read. It provides in-depth advice from an experienced fundraiser.

The book has eight chapters that take the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects, preparing the case, training volunteers, cultivating donors, making the ask, and providing recognition and stewardship for the gift. It will focus on how to create a prospect-centered program (i.e., developing the capacity to engage and solicit donors effectively based on their unique interests and needs).