Date: Tue, 26 Aug 1997 09:58:16 -0700
From: Nigel Parkes
Thinking about this Croskery business; all the guy did was to configure
his reply system wrongly (and unwittingly annoy a lot of people) using
the medium of email.
As a fundraiser thinking about the potential of communicating with the
internet via email as an advertising and fundraising tool, it highlights
an issue.
It's easy to send the wrong message (any wrong message) and multiply
that mistake very quickly in a very personal medium.
I know I've banged on about this before; (as an ex-advertising man it
interests me) that a very personal medium could be used in an
increasingly impersonal way. Given the future direction of (successful)
advertising and fundraising toward a one to one relationship and the
ease with which we can communicate with greater numbers of people at the
touch of a button.. Are the two going to be compatible??
'Sprog'
nparkes@shaw-trust.org.uk
These are my own views and not necessarily those of the owner of this
terminal.
P.S. John (Rodd) you're a wimp, I personally deleted over 760 auto
replies!
