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ONLINE FR> Viral marketing
Submitted by Forum_Admin on 23 April, 2004 - 12:57.
Date: Mon, 11 Feb 2002 12:37:17 -0000
From: Katherine Smith
Hi
Does anyone have experience of running a viral marketing
campaign?
I am trying to find out what a reasonable amount would be to pay
for creative. Also what sort of price for list rental to kick-start the
campaign.
Many thanks,
Katherine
Katherine Smith
Sense
11-13 Clifton Terrace, Finsbury Park, London N4 3SR
Email: ksmith@sense.org.uk
Tel: 020 7272 7774
Fax: 020 7272 6012
Textphone: 020 7272 9648
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re: viral marketing
There is also
[url]www.viralbank.com[/url]
which lists a wide range of viral campaigns run by many different organisations. Although they are predominantly commercial companies, search under "charity" and you'll find 17 charity-related viral e-mail examples. And of course you might get some good ideas from some of the non-charity examples.
There is also ViralMonitor, an e-mail list "for those who want to be amongst the first to know about the latest online viral marketing campaigns":
[url]www.chinwag.com/viralmonitor[/url]
A site that includes some of the funnier but also less tasteful examples of viral campaigns is
[url]www.punchbaby.com[/url]
ONLINE FR > re: Viral marketing
Date: Thu, 14 Feb 2002 10:31:04 -0000
From: Nigel Parkes
Katherine,
There's a very good american website called [url]www.clickz.com[/url] which may be able
to give you some background on viral marketing. The last list broker I spoke
to told me that the constituents of email lists in the UK are still very
volatile especially B2B lists.
Nigel
Nigel Parkes
Shaw Trust
These are my own views and not neccessarily those of my employer
(unless specifically stated to be so)
Shaw House, White Horse Business Park, Trowbridge, Wiltshire, BA14
0XJ
Tel: 01225 716300
Fax: 01225 716334
email: [email]nigel.parkes@shaw-trust.org.uk[/email]
Website: [url]http://www.shaw-trust.org.uk[/url]
Dictum Factum.