I represent a children's charity in India where legacy giving to charities is not too large. What is a good way to promote my charity to the right people so that they could start leaving their legacy this charity?
Submitted by Forum_Admin on 22 December, 2004 - 11:17.
If I understand you correctly, you are actually looking for legacies from supporters in India for you local work? If that is so, all of what David Baker says is true (except Smee and Ford may not be so relevant and I personally disagree that advertising in the solicitors' journals is really much use unless you have a large budget) - but - you must make the asks in ways that are culturally acceptable.
The experience that I have of charities fundraising locally in India is that they are more dependant (than UK equivalents) upon smaller cadres of reasonably well off people who will respond best by example. ie personal approaches by some of the active supporters and trustees who have themselves written the charity into their wills.
That said it would be fascinating to try using the "In remembrance" legacy fundraising pioneered by Whitewater. Do email me directly if you'd like more specific advice about how this could be used.
Submitted by Forum_Admin on 22 December, 2004 - 09:21.
The right people to support your charity are pretty much always the people who are already supporting your charity - so talk about legacies in your communications with them!
In addition to that advertise in the solicitors magazines etc and talk to Smee & Ford who are the experts!
Re: How to promote legacy giving?
If I understand you correctly, you are actually looking for legacies from supporters in India for you local work? If that is so, all of what David Baker says is true (except Smee and Ford may not be so relevant and I personally disagree that advertising in the solicitors' journals is really much use unless you have a large budget) - but - you must make the asks in ways that are culturally acceptable.
The experience that I have of charities fundraising locally in India is that they are more dependant (than UK equivalents) upon smaller cadres of reasonably well off people who will respond best by example. ie personal approaches by some of the active supporters and trustees who have themselves written the charity into their wills.
That said it would be fascinating to try using the "In remembrance" legacy fundraising pioneered by Whitewater. Do email me directly if you'd like more specific advice about how this could be used.
Re: How to promote legacy giving?
The right people to support your charity are pretty much always the people who are already supporting your charity - so talk about legacies in your communications with them!
In addition to that advertise in the solicitors magazines etc and talk to Smee & Ford who are the experts!
David