hello All

I work for a small cahrity and our main fundraising is done by telemarketing, we have a poorly segmented databse of about 100,000

We're looking at starting with legacy fundraising camapign. But not sure how to promote the subject to our own supporters as well as the public.

How would you go about mailing to our own databse, would you direct mail everyone (i can only segmant based on amount of donation made). how frequently?

We are thinking about starting a will writing service at our office, what do you think?

I'd love to know what precentage of your fundraising is coming from legacies.

And i forgot to mention that we are not based in UK, we are in Israel, where legacy giving is very much under developed.

Many Thanks!

Efrat Dekel
Fundraising Manager
Food-forlife.org