Can anyone advise please?We are preparing a legacy promotion letter, which is going to be sent to carefully selected members of our database. Obviously we want to be very sensitive - the people we are sending the letter to are long-term supporters and in most cases, known personally to the founder of our charity.

How on earth do we broach the subject? We cannot afford to ask a specialist consultant to handle this for us so we are looking for advice!

Can anyone give us any pointers as to how to begin a letter like this? Should the letter be upfront, or should we open on something general and ease into the legacy subject?

As I see it, the letter should:
- promote legacies as a great way of making sure the supporter's help continues on
- inform supporters that we publish a will-making guide which might help them
- perhaps also mention the idea of 'In Memoriam' funds?

Any advice would be much appreciated!