Higher Level Ask Direct Mail

I have seen one campaign that asked for higher giving amounts. It was created as a vdp campaign (variable data and image using 4 colour process), so therefore very highly targeted. If your databse provides enough information about the prospective donor, eg. job title, previous dontations, affiliate membershps, interest, hobbies etc., then this may be a format worth exploring.
The cost per item is higher, however the high level of personalisation does increase response rates.

I'm not sure if you are asking about a letter asking for a single amount or about the range of suggested amounts in a response mechanism.
We have varied the ask according to database segments in WARM Mailings - with good results. The basic rules of thumb -at least for `suggested amounts` are to start with the highest number first, (people read left to right and stop when they feel comfortable) and place the amount you are asking for towards the middle of the line. That amount should be say 25% larger than their previous gift and can be increased incrementally over time.
We have certainly used a line of numbers where the target figure is £500 or even £1000. But do follow the rules, if the most they have given is £100 the step up would, in my opinion at least, be too great.

For a cold mailing I have no direct experience, our approach has always been more subtle with major donors! Anyway Hope you do well!

Hi im not sure if this is answering your question but If you are looking to source list for this could mailing campaign, we may be able to help you out we supply many uk charities with lists for this type of campaign.

Please feel free to contact me on any of the details listed

Cheers

Steve

Stephen Benn - Account Executive.

T 01449 77 55 01 F 01449 77 55 02

E [email]stephen@thedatapartnership.com[/email]

below