Hi there,
We are in the process of sending out our most recent postal appeal, and i'm looking for some advice on what day of the week it's generally considered best for people to receive post? We currently do a lot of e-mailings and in that case there are set days of the week when it is not advised to send them out as open rates are considerably lower - eg. monday morning, and i wondered if this is also the case for postal appeals?
Any advice, or pointers for where i might be able to find some would be very much appreciated.
Many thanks