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How is the best way to promote christmas

Published on 16 November 2007, by niamho'carroll
in

Hi,

I am in charge of running a small charity shop, I have limited retail experience, and am wondering about how to promote christmas. When is the best time to play christmas music, how do you decorate the store for christmas and is it over the top for staff to wear santa hats etc.

Any help would be greatly appreaciated,
Thanks!
Matthew

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