This course covers -

·Starting or improving your marketing
·Integrating your legacy marketing into our overall fundraising plans
·Recruiting new pledgers effectively
·Encouraging your supporters to include a gift in their will
·Recruitment retention materials
·Building strong links with solicitors and other intermediaries
·Pledger relationships
·Upgrading pledges and cross-marketing opportunities

It includes a full course handbook, certificate of attendance and free first year membership to the Practical Fundraising Association.