Your website can bring new donors, volunteers, and others interested in your cause to your organization, but only if they can find you online.

Would your site come up when potential supporters search online for causes they care about? Many nonprofits are stunned when they discover what the search engines actually think their sites are all about.

During this Nonprofit Marketing Guide.com webinar, search engine optimization expert David Westbrook will help you learn how to identify the search phrases people are using when looking for organizations like yours. Knowing which keywords your supporters are using is essential market research for operating successfully online and is the first step toward optimizing your website for search engines.

Once you know what people are searching for, you can increase the chances that your site will come up near the top of the list when potential supporters hit "Search."

Learn where those keywords need to appear on your pages (where visitors can see them and where they can't). David will share easy, practical tips that even non-techies will feel comfortable using!