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Published on UK Fundraising (http://www.fundraising.co.uk)

Google Turns to the Dark Side

By johnthompson
Created 29/03/2008 - 11:57

Google has "turned the lights out" on its homepage today (29th March) as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour.

The super-search engine also states that it welcomes future ideas on how it can become more socially and environmentally responsible requesting proposals be sent to:

proposals@google.com [1]

Whilst not a fundraising programme, having Google promote a cause/initiative in such a monumental way would be bound to boost a causes donor-base so I'm sure they'll be inundated with requests for support.

http://www.google.co.uk/intl/en_uk/earthhour [2]

www.changingbusiness.com [3]
Change today for a better tomorrow


Source URL:
http://www.fundraising.co.uk/blog/2008/03/29/google-turns-dark-side