Boomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they're a group that can't be ignored. They have good incomes, great social networks and they’re getting online like never before.

But is it really just one group? 50 is very different to 75 and one can no longer assume that everyone over 65 is retired. Can you communicate with all these people in the same way? Does age really matter - is there a difference between marketing to the 50+ and under 50s? Should you be focusing your attentions on this market? What do they do online?

• A total of 48.4 per cent of Internet users are aged between 35 and 64. (Comscore)

• 67 per cent of those aged 45-54 go online every day or almost every day (National Statistics Office)

• More than half the visitors to MySpace are aged over 35 (Comscore)

• The majority of Internet users aged 35 and over feel online ads are aimed at younger users (Burst Media)

So come along and join the discussion, enjoy a (free!) drink and network with other digital bods.

CC Club, Unit 33, Trocadero Basement Entrance, Piccadilly, London

Fee: £25

www.nmk.co.uk/event/2008/4/28/beers-innovation-coming-of-age [1]