Marketing and business technology specialist Occam has launched Zebra, its new customer and prospect management tool.

It is being launched to six sectors through a variety of 'breeds' - Zebra Auto, Zebra Insurance, Zebra NFP and Zebra Travel & Leisure targeting respectively the automotive, financial services, not-for-profit and leisure sectors.

Zebra Communications and Zebra Recruitment will deliver specific solutions for managing customer communications across channels to drive loyalty, and managing large-scale multichannel recruitment efficiently.

Occam claims that a solution can be deployed in less than six weeks, leading to a "30% increase in targeting quality and 45% increase in campaign management efficiencies compared to traditional methods". It adds that "Zebra can be aligned to any existing data management system, ensuring clients a seamless flow into its existing data and technology set-up".

The software has been named Zebra because at first glance all zebras may look the same, yet each individual has unique stripes, mirroring the way a database of customers should be targeted.

www.occam-dm.com [1]