Integrated Supporter Approaches for Maximum Organisational Benefit

An innovative new conference developed due to popular demand. The conference will stimulate debate and provide practical advice on integrating fundraising and campaigning.

Fundraising and campaigning are often treated as separate entities with different aims and objectives. Fears of alienating supporters by sending out mixed messages, mutual suspicions between departments, and a lack of shared and coherent objectives and strategies prevent many organisations from merging the two departments.

By recognising the supporter as a central part of your campaign and fundraising initiatives you can develop an integrated approach which will benefit your whole organisation in the long term. This conference will take a look at traditional campaigning organisations as well as service delivery charities who have taken a more integrated approach to their supporter strategies.

Key topics include:

Identifying similarities and differences between fundraising and campaigning

Developing shared objectives for mutually beneficial approaches

Integrated communications for multi-level support

Benefits and risks of merging supporter databases

Future trends for integrated approaches

Street prospecting and its value in the fundraising mix

Using campaigns to secure corporate partnerships and major gifts

Key speakers include:

Cathy Ferrier Fundraising and Supporter Marketing Director Oxfam GB

Dylan Parkes Head of Supporter Retention and Development WWF UK

Paul Hilder Campaign Director (UK) Avaaz

Stefanie Pfeil Fundraising Director War on Want

John Baguley Director International Fundraising Consultancy (IFC)

Jenny Sheriff Fundraising Director Sustrans

FOR ALL ENQUIRIES:

Tel: 0845 337 2734

Website: www.institute-of-fundraising.org.uk/campaigning [1]

Email: events@institute-of-fundraising.org.uk [2]