Christian Aid promotes Ctrl.Alt.Shift with comedy 'chugger' video

Ctrl.Alt.Shift, Christian Aid's attempt to create a "global community of proactive, outspoken agitators seeking change" using the web and social media, has published a humorous video on YouTube to promote the site.

It features Neg from Channel 4 comedy series "Balls Of Steel" as "the most annoying charity mugger ever".

The intention is that after watching his tireless exploits you ask yourself "How far would I go for charity?"

I don't think this is going to endear Christian Aid to the Institute of Fundraising or PFRA...

www.ctrlaltshift.co.uk