YouTube launches free in-video clickable ads for UK and US non-profit partners

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partners, allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free. The clickable ads can direct viewers to any webpage, such as a secure donation page - essentially making YouTube videos into online DRTV ads.

To test the new feature, last Sunday YouTube placed a video for charity:water on its homepage, complete with a clickable overlay encouraging viewers to donate to fund water wells - and generated a very impressive $10,000 in donations in one day. So it certainly seems to work!...

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