Sellcomms for Charities/M.A.D. Fundraising

• Address: Godiva House, 1 Connaught Avenue, Loughton, Essex
• Tel: 0208 279 7687
• Fax:
• Email: info@sellcomms.com
• Website: www.sellcomms.com

Sellcomms for Charities are experts in not for profit fundraising, marketing, events and conferences. Our team has more than 4 decades’ combined experience in the not for profit sector. We specialise in bringing unique and innovative offerings to market so that charities can diversify and generate new income without any financial outlay or risk.

Friendly, trustworthy and with proven experience, the Sellcomms for Charities team believes passionately in the potential of the not for profit sector to thrive even in difficult economic times. We work closely with our charity clients to deliver personalised and targeted fundraising strategies that match the organisation’s supporter base as well as its capacity and budget. Our absolute aim is to achieve increased and sustainable income for not for profits – but without the additional expenditure and workload.

Our primary offering is M.A.D. (Make a Difference) Jewellery. This unique fundraising concept capitalises on the thriving jewellery market, which generates in excess of £130 billion a year, and the growing online fashion and accessories market, which accounts for £60 billion of revenue each year.

Services:

Online fundraising: Our online store, chooseMAD, offers a wide range of fashionable and desirable jewellery at extremely competitive prices. Charities can register free of charge for their own branded version of the chooseMAD store, with their own unique url. Whenever a shopper makes a purchase via that URL the charity receives 100% of the net profit after wholesale and running costs. In addition, every visitor to the main online store must choose an organisation to benefit from their purchase via our charity directory, which lists every organisation registered with us. This gives charities the opportunity to build their donor base and cultivate new relationships. ChooseMAD handles all aspects of administration and fulfilment on the charity’s behalf.

Find out more about how the chooseMAD business model works here.

Visit our Facebook page which has already generated more than 10,000 supporters

Register free for your M.A.D. online store

Each charity has back end access to their own account which lists the exact details of funds raised in a transparent format that can be used for accounting and gift aid purposes.

Unlike many online offerings chooseMAD is designed to offer a high and sustainable yield to charities. The business model is supported by heavy venture capital investment into commercial marketing, traffic generation, SEO and customer service to develop a healthy, loyal and growing customer base for the benefit of our not for profit clients. There is no set up cost or ongoing costs to charities, and due to our wholesale relationships there is no upfront outlay on stock. Charities can therefore benefit from new income without the pressure of reporting on associated fundraising costs.

Community fundraising: M.A.D. offers a ready-made jewellery party model that can be rolled out to supporters and volunteers quickly and easily. We provide stock samples, marketing materials and order sheets and then fulfil all orders on the charity’s behalf. We liaise directly with the organisation on all financial and insurance arrangements so that the volunteer does not have to worry about handling cash or liability for security. This is a great way to mobilise volunteers and supporters with a fun new idea that can be actioned at home, in the workplace or via community hubs such as the volunteer’s church, school or community centre.

Charity shops and merchandise: M.A.D. works with charity shops to offer attractive and fashionable jewellery stock and boost their merchandising diversity. Stock is provided to the charity’s individual requirements and is accompanied by a display unit for the shop’s convenience.

M.A.D. also works with established and up and coming jewellery designers to create new concepts in jewellery merchandise and bring them to market. Branded or non-branded merchandise can be created for any campaign or occasion the charity wishes to capitalise on. Our aim is to move away from standard till side merchandise and encourage purchases with attractive offerings that supporters will want to buy for their fashion value as well as their charitable association.

Read about our latest charity merchandising venture here

View some of our unique products here

Due to our relationships and well established supply chain we can negotiate extremely competitive costings - even for charities with a smaller merchandising budget.

Risk-free event auction prizes: Even at very short notice M.A.D.’s jewellery specialists can source an auction prize targeted to the charity’s guest demographic and event budget. A purchase price and reserve is agreed with the charity – but no payment is requested for the item unless and until the reserve is safely made. We can attend events on request with our own payment facilities, accept payment on the charity’s behalf and then donate the profit to the charity should the charity require that service. Or the charity can handle this independently and we simply supply the prize and request payment, leaving the charity with a healthy and predictable profit against an agreed expenditure.

View sample auction prizes here

Marketing support: Our experienced fundraising and marketing specialists work closely with our clients to provide ready-made marketing materials that can be easily adapted to the charity’s brand. This relieves busy fundraisers of the pressure and cost of taking on extra marketing campaigns, whilst ensuring that they can maximise the income generating opportunities available through M.A.D.

Online marketing campaigns: We offer a range of online support services free of charge to our clients to help them spread the word about M.A.D. These include email marketing campaigns and the ability to use our secure email client to send campaigns where needed, PPC campaigns using Google Adwords, and SEO and social media campaigns.

Contact Sellcomms for Charities for free and helpful advice and help with kick starting new income for your charity. Just call 0208 279 7687, email info@sellcomms.com or visit our website to get in touch.