E-Media Fundraising Conference

Venue: Royal National Hotel
Start: 10/12/2008 - 07:00
End: 10/12/2008 - 15:10
Organiser: Institute of Fundraising
Fee: 225
Tel: 0845 337 2734
Email: events@institute-of-fundraising.org.uk
Website: E-Media Fundraising Conference

Strategic Tips for Online Income Generation

Although digital media has become a successful awareness raising tool, many organisations struggle to transform this awareness into actual income. To tackle this problem head on, it is time to have a proper look at how e-media fundraising can generate revenue for your organisation.

As opposed to looking at new tools and future trends, this conference will give you actual advice and practical tips on how to develop and implement a successful e-media strategy. Top of the range sector experts, consultants and trainers will provide you with the tools to take your online marketing strategy into new realms of effectiveness and profitability.

Key conference topics include:

* Setting up a successful digital strategy
* Measuring ROI and improving conversion rates
* Top tips for making money online
* Making the most of Google Analytics and Adwords
* Dos and don’ts for successful websites and e-mails
* Digital media - a driver for commercial partnerships?

Key speakers include:

* Martin Gill, former Head of New Media at Comic Relief
* Bertie Bosrédon, Head of New Media, Breast Cancer Care
* Jason Potts, Director, THINK Consulting Solutions
* Nick Burne, acting Head of Digital, National Trust
* Stephen Elsden, Marketing Manager, Leonard Cheshire Disability
* Jon Parsons, E-Communications Manager, The Woodland Trust