Hitting the Spot with Direct Mail

Venue: Whitefield House, 186 Kennington Park Rd, London
Start: 21/11/2008 - 08:00
End: 21/11/2008 - 14:30
Organiser: McConkey Johnston International UK
Fee: 85
Tel: 0777 558 2696
Email: redina@mcconkey-johnston.co.uk
Website: http://www.mcconkey-johnston.co.uk

This one day workshop aims to help you discover the key principles that make direct mail one of the most effective tools for raising money and cultivating relationships with your charity’s donors.

During four interactive sessions, discussions and practical examples you will:

Gain a better appreciation for the wide range of factors that motivate donors to give.

Understand how the personalities of the donors shape the way they view your appeals and newsletters.

Discover the basic principles that will determine whether your appeal will succeed (or not) and what you can do to avoid failure.

Receive practical guidelines on style and syntax that can increase the likelihood of producing inspiring communications.

Discover what constitutes good design for fundraising communications.

Learn how to produce design briefs that enable you and the designer to significantly enhance the value of your appeals, newsletters, inserts
and brochures.

Find out how to measure the impact of your direct mail communications.

To download a workshop brochure visit www.mcconkey-johnston.co.uk