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Essentials of Legacy Fundraising

Event Details -

  • Date:
  • Venue: Middlesbrough
  • Fee: GBP 59

Legacy fundraising is essential for the long-term growth of all sizes of cause. Legacies can make a transformational effect on most causes.

This course covers -

Starting or improving your marketing

Integrating your legacy marketing into our overall fundraising plans

Recruiting new pledgers effectively

Encouraging your supporters to include a gift in their will

Producing legacy marketing materials

Building strong links with solicitors and other intermediaries

Pledger relationships

Upgrading pledges and cross-marketing opportunities

You will receive a full course handbook and a year's membership of the Practical Fundraising Association as part of the course, giving a range of practical hints and tips each week (www.practicalfundraising.com)

Further Information -

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