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The Major Appeal Laboratory

Event Details -

The Major Appeal Laboratory
  • Date: 05/03/2013 - 14:00 - 07/03/2013 - 15:00
  • Venue: The Inch Hotel, Loch Ness, Scotland
  • Fee: £1950 + VAT

Back for the fifth time due to overwhelming demand is this intensive, group-orientated course designed around planning and structuring a major fundraising appeal. Speakers include Alan Clayton, Ken Burnett and Giles Pegram CBE

It is a laboratory, which means that attendees will work and learn ‘on the job’, in groups and with our three senior consultants. You will develop an appeal strategy and creativity approach in real time, as well as learning the knowledge and skills necessary to create, inspire and launch an integrated major appeal.

The laboratory is deliberately intense. It is located in an inspiring, countryside setting to encourage complete concentration and maximum output for attendees.

Who should attend the laboratory?

Anybody who is considering or planning a major appeal to transform their organisation and its finances:

• Directors of fundraising.
• Appeals directors.
• Heads of fundraising.
• Leaders of a volunteer board.
• Major donor fundraisers.
• Chief executives.
• Trustees.
• Consultants.

What will you get out of the laboratory?

Tangible outputs

• A framework for structuring your appeal.
• A plan for building your appeal team.
• A draft case to persuade people to back your appeal.
• An outline of the proposition for your appeal.
• Creative insight into your appeal communications.
• How to differentiate your appeal.

Knowledge outputs

• When and why an appeal will work.
• How to convince your CEO and board to launch an appeal.
• How to plan a major appeal.
• How to align your organisation behind the appeal.
• How to integrate communications at all stages of your appeal.
• How to communicate your appeal to all players.

Skills outputs

• How to build an appeal team.
• How to motivate internal and external teams.
• How to manage an appeal team.
• How to communicate your appeal creatively.

How do I get there?

You can fly. The best flights are:

•Tuesday 5th March Flybe: Depart Gatwick 0930, arrive Inverness 1110.
•Thursday 7th March Flybe: Depart Inverness 1705, arrive Gatwick 1850.

You can drive (about three hours from Edinburgh or Glasgow). Driving directions at www.inchhotel.com.

You can take the train to Inverness or Fort William.

You will be collected from either station or airport.

What is the cost?

The cost per attendee is £1,950 + VAT. All accommodation, meals, seminars and sessions are included. As long as you can get yourself there, and bring a few quid for a drink if you like, everything else is within the price.

What do I need to do now?

• Email alan.bird@claytonburnett.com to confirm that you are coming.
• We will simply send you an invoice and, when this is paid, your place will be confirmed.
• Book your transport.
• If you are driving, please let us know your expected time of arrival.
• If you are coming by train, please let us know where and when you will be arriving and we will arrange your transfer to the Inch Hotel.

Further Information -

Published on 17 March 2011, by alanbird
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