Spring Conference: Communications for Fundraising

Event Details -

• Date: 30/03/2011 - 11:00 - 17:00
• Venue: The Barbican Centre, Silk Street, Central London, EC2Y 8DS
• Fee: GBP 150 + VAT for small organisations; other fees

Chaired by Louise Richards, Director of Policy and Campaigns, Institute of Fundraising

Join the Media Trust for a timely one-day conference to reinvigorate your fundraising through better communications skills, knowledge and confidence.

This one-day conference, in partnership with Blackbaud, will advise on how to reinvigorate fundraising through better communications skills, knowledge and confidence. ‘Communications for Fundraising’ will teach attendees how to demonstrate their organisation's impact powerfully and creatively, how to understand funders and tell them what they want to know and how to be bold and creative in their fundraising approach.


Meet other marketing, communications and fundraising professionals working across the sector, hear from funding bodies, communications experts and fundraisers about how good communications strategies can transform your fundraising.



Sandra Luther, Internet Solutions Manager at Blackbaud Europe will be challenging fundraisers to consider the rise of the Conscientious Supporter and will share research findings that will help make the case for integration.

She said: "Despite this sounding like a common approach to donor stewardship, many charities fail to marry up their fundraising messaging with their supporter comms programmes; it’s still common for departments or teams to operate separately without integrating their work or their use of multiple channels. Working in isolation like this means they simply aren’t maximising results,” says Luther who will be sharing some of Blackbaud’s research insights (from its donorCentrics Internet Giving Benchmarking Group which reviewed online and offline giving over five years.)

• 16% of first time donors will give online.

• Multichannel donors are more loyal than offline or online donors alone. First year retention for multichannel donors was 51% compared to 30% for offline donors and 22% for online donors.

• The reactivation rate for multichannel donors was 16% compared to just 7% for both online and offline donors by themselves. While multichannel donors still represent a smaller percentage of overall supporters, their growth, value, loyalty, and importance cannot be ignored.

Luther added: "Integrating your communications and fundraising means learning about your supporters, how they interact with your organisation, what they want from you, and how to best leverage that information. Using the right tools, understanding the data your organisation collects and how it’s used enables some simple strategies for improving results”.

www.mediatrust.org/get-support/training/spring-conference-2011/

Further Information -

• Company / Organisation: Media Trust
• Contact:
• Email:
• Phone: 020 7871 5653
• Website: Media Trust events