Communications are integral to each charity’s work for a better world and your strategy is crucial to helping you deliver your organisation’s overall objectives.
This event is designed so you can personalise your agenda to fit your knowledge level. So whether you’re looking at brand positioning and integration, or you’d like to be taken through the creation process stage-by-stage, this event is for anyone wishing to create or improve their strategy.
On the agenda:
Why and when do we need a strategy?
What functions should it cover and how can we integrate to increase efficiency?
The role of research in communications
Considering the key challenges facing charity communicators today
Identifying and prioritising your key audiences and creating key messages
Setting SMART objectives
Putting your strategy together
Considering brand positioning
How will you know if your strategy has been successful?