Event description: Who is it for? Suitable for staff and volunteers from voluntary organisations, big and small, who are responsible for fundraising.
What is it about? Online fundraising has moved on from running a good website and emailing your supporters. Your supporters, members, alumni and donors are now spending their time at other popular sites like Facebook, Twitter and YouTube. They are getting used to publishing their own content online - photos, videos, blog posts. So, you need to follow your donors. Howard Lake shows you how charities and voluntary organisations are taking advantage of this change and the tools available. Focusing on the fundraising rather than the technology, this half-day course will give you a good understanding of how you can use these popular websites and tools to support and extend your fundraising.
What will I learn? Expect lots of tips on how to do this in practice, on the assumption that you don't have enough time, money or expertise.
Howard will cover:
how your organisation can make more of its presence on the key social media sites like Facebook and LinkedIn
and just as importantly, how you can inspire your supporters to make the most of these tools on your behalf
He will guide you through making the most of:
Facebook, Twitter, LinkedIn, YouTube
often overlooked but valuable tools like RSS feeds and blogs
thinking about what approaches work well and how new approaches like curation can help
Delegates will leave with plenty of ideas to overhaul and improve their existing online presences (including some tips for their own website), and the confidence to do more online to support their fundraising.
About Howard Lake Howard Lake is a digital fundraising entrepreneur. Since 1994 he has published UK Fundraising (www.fundraising.co.uk), the online resource and community for professional fundraisers. He has trained thousands of fundraisers in how to fundraise online, and advises a number of companies on their digital fundraising products and services. He does spend a little too long on Twitter though.