Land Rover G4 Challenge to raise funds for Red Cross
Howard Lake | 26 September 2007 | News
Global adventure competition the Land Rover G4 Challenge is partnering with the International Federation of Red Cross and Red Crescent Societies with the aim of raising more than £1 million over the course of the next two events.
Funds raised will go to support projects in the location of the Challenge Finals and wherever possible within the competing countries.
The next Land Rover G4 Challenge will run over 18 months with a series of competitor selection events in 2008. The Challenge Finals will take place in Asia in 2009. Land Rover will donate a vehicle to the National Society of the winning nation.
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Sir Nicholas Young, Chief Executive of the British Red Cross, which is administering the partnership on behalf of the International Federation, said: “An association with the Land Rover G4 Challenge offers a unique and positive way for the International Federation to reach completely new audiences. It will enable us to activate projects that may otherwise not be possible.”
Land Rover Managing Director Phil Popham said: “The Land Rover G4 Challenge is ideal to work as a fundraising and awareness building platform for a humanitarian organisation and we are delighted that we can leave a lasting positive legacy by working with the International Federation.
“Our association with the International Federation goes back a long way, to 1954, when Land Rover supplied a long-wheelbase Series 1 to the British Red Cross for use in Dubai as a mobile dispensary. We are now looking forward to forging closer links with the International Federation through the Land Rover G4 Challenge.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.