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Chameleon launches iRaiser digital fundraising platform to UK charities

Howard Lake

Howard Lake | 11 July 2013 | News

Digital charity specialist Chameleon today launched European digital fundraising tool iRaiser to charities in the UK. Developed by Dutch fundraising company Adfinitas, iRaiser is already in use by 50 nonprofit organisations outside the UK, including WWF, Amnesty International and CARE, along with French charities like Secours Populaire Francais, Association France Alzheimer and Association Francaise des Diabetiques.

Chameleon said that iRaiser, with its eight modules, helps increase online donations by using intelligent algorithms to maximise average donation values and conversion, and uses big data from social networks to profile audiences and improve online supporter journeys.
 
Vicky Reeves, MD and Founder at Chameleon, believes that iRaiser "is a game-changing tool which will help raise charity incomes online in the UK".

She added: "Unlike enterprise-class systems, iRaiser is quick to implement and delivers a fantastic service at a fraction of the cost."

Charities that attended the launch this morning included Breakthrough Breast Cancer, Christian Aid, Great Ormond St Hospital Children’s Charity and Samaritans.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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